The 5 most obvious, but not that obvious things I learned working in a design industry for 12 years.
1️.You won't be given a seat at the table if you lack knowledge of marketing and the ability to talk numbers. 📝
2️. Businesses don’t think about building a brand till it’s almost too late, after years of bad design decisions and rely only on paid ads (hint: it’s still not too late! ☝🏻)
3️. Many businesses STILL think great design and powerful brand is not a must have - beeep wrong! 🔴
4️. Small businesses mistakenly believe they can’t afford an art director or/and a brand strategist and waste years before they actually have to hire one 👩🏼💻
5️. B2B businesses predominantly rely on paid leads & ads and a strong sales team. However, it is crucial for them to recognize the lasting importance of building a brand and consider shifting their approach. 📚