Brand strategy is like a roadmap that guides your business to have a strong and unique identity in the market. It spells out what your brand is about, what it values, basically its personality. The goal is to make a clear and consistent message that connects with your audience.
Think of art direction as the visual storyteller for your business. It's about making creative choices on how your brand appears everywhere, keeping a consistent look and feel. This makes sure all the pictures, colors, and designs work together to show off your brand's personality and message.
Brand campaigns are like telling lively stories about your business. They're strategies to share your brand in an exciting way, using different tools. This helps not only in creating engaging messages that people remember but also in boosting brand awareness, making more people know and recognize your business.
so you can finally stop asking yourself: "Is this building a brand worth it?"
Did you know that imperfection can actually be a good thing? 😊 It's true! Research shows that admitting our mistakes or flaws can make us more likable. So, what does this mean for you and your brand? Well, let me break it down for you.
It’s 2023, if you’re still thinking that using just paid ads will make your business more successful/profitable/attractive/competitive (insert yours), you living in the 90s.