This seems to make sense, because performance ads are...
AFFORDABLE > Lower advertising costs compared to traditional mass media
TARGETED > Ads are only shown to potential customers
MEASUREABLE > You see exactly what’s working (and what’s not) in real-time
But there’s a problem with performance marketing...
It can't build a BIG brand.
• won't be competing with prices, but setting them
• won't be wasting resources not knowing who your target is
• will have clear vision where you wanna be and how to get there
• will have a clear USP: being different, desirable and having great design
• will have a personality and being recognisable
Brand strategy is like a roadmap that guides your business to have a strong and unique identity in the market. It spells out what your brand is about, what it values, basically its personality. The goal of brand strategy is a clear positioning and consistent messaging that connects with your ideal customer and makes you stand out.
Think of art direction as the visual storyteller for your business. It's about making creative choices on how your brand appears everywhere, keeping a consistent look and feel. This makes sure all the pictures, colors, and designs work together to show off your brand's personality and message.
Brand campaigns are like telling lively stories about your business. They're strategies to share your brand in an exciting way, using different tools. This helps not only in creating engaging messages that people remember but also in boosting brand awareness, making more people know and recognize your business.
and you will learn how to tell it, so they stay.
You can avoid spending thousands on ads (big brands know this secret) I've seen startups making this mistake a lot.
Did you know that imperfection can actually be a good thing? 😊 It's true! Research shows that admitting our mistakes or flaws can make us more likable. So, what does this mean for you and your brand? Well, let me break it down for you.