Bitpanda, Austria's trailblazing fintech unicorn, sought to establish itself as a household name in the competitive world of cryptocurrency.
Elevate Bitpanda's brand recognition.
Foster trust and reliability in the fintech sector.
Communicate the company's commitment to accessible cryptocurrency services.
Developed a cohesive brand narrative highlighting Bitpanda's journey, emphasizing its role as the pioneer unicorn startup in Austria's fintech landscape.
Created a visually appealing brand identity that conveyed innovation, trustworthiness, and accessibility
Proofed that investing is for everyone, starting from €1
Utilised a diverse array of platforms, including social media, digital advertising, traditional media, community engagement and OOH billboards, to reach a broad audience.
Crafted tailored messages for each platform to ensure relevance and resonance across different demographics.
Implemented an educational content strategy to demystify cryptocurrency, positioning Bitpanda as a trusted source for information.
Utilised blog posts, infographics, and video content to simplify complex concepts, catering to both novices and experienced users.
Fostered a sense of community through social media engagement and a design contest
Encouraged user-generated content and testimonials to create an authentic connection between Bitpanda and its users.
👉 Exponential Growth in User Base:
Witnessed a significant surge in user registrations and platform engagement, establishing Bitpanda as the European go-to platform not only for cryptocurrency services, but also other digital assets: stocks, commodities, metals etc.
👉 Media Recognition:
Secured extensive media coverage, both nationally and internationally, showcasing Bitpanda as a leading force in the fintech sector.
👉 Positive Brand Sentiment:
Monitored social media sentiment and customer feedback, revealing a substantial increase in positive perceptions and trust towards the Bitpanda brand.
👉 Sustained Brand Momentum:
The 360° brand awareness campaign laid the foundation for sustained growth, positioning Bitpanda as a trusted and recognizable player in the fintech arena.